For this project with my client, Carson Drach. He needed a logo for his new personal ‘First in Junk Removal’ company. The job was to create a catchy and creative logo. That will capture the interest of clients and the trust of future long-term customers. The target audience would be the local clientele. Anyone within the area that needs junk or trash removal for their home, business, or other spaces.

Moving forward with the logo and using a color that evokes security and strength ensures a successful job. Especially because Carson is a firefighter, we wanted to incorporate that theme. Using red, white, and blue, there is the potential usage for easy merch design. But in reality, we decided on the yellow color usage and removed any firefighter signage. A lot of competitors are also firefighters or police and or other emergency responders. Since that was the focus of their advertising, we wanted to keep Carsons separate and unique. The yellow acts to bring attention and alertness and further promotes professionalism and safety.