Permissible Indulgence Logo Design
Brand Identity
The photo was taken and edited by Lauren Anderson
I had the lovely opportunity to work on a commission with the Dystopian Indietronica duo Permissible Indulgence. Amazing band and amazing work. The duo includes guitarist vocalist Everly Flint and drummer Enzo Flint. Their main goal with their music is to ‘fight against the forces sucking the life out of the modern world’. While being extremely realistic with the current situation we face as a planet, the duo understands the importance of finding happiness in these fake times. What better way than creating music and giving a higher purpose to those struggling to make a difference? Working together with my clients I created a logo for them based on our discussions and decided creative brief. At the end of our project, we decided upon their blue and orange star with the all-watching eye and the new beginning of a sunrise or perhaps the end of times sunset.
You decide oh’ faithful followers.
And keep a watchful eye as our deity does because guess what? Permissible Indulgence is just beginning its reign of terror and more exciting projects will be released sooner than you expect!
The process for the logo included three main styles
Duo-chromatic, Futurism, and Modernistic. While we enjoyed the other styles and themes. And explored more futuristic aspects, bitmapping, and references to retro 60s. It was decided to go with the cult-like aspect using only two strong colors and thick black strokes.
The cult-like aspect is coming from the idea that the star with its simplistic style, the rising/ setting sun, and the seeing eye illustration resembles a cult symbol or stamp. This easily met the style of the band and made for great symbolism and future use of advertisement and brand identity.
In the end, simpler is always better and the final version of the logo was selected. Using a beach house blue and a flare of blood orange the logo uses colors mainly to depict the graphic geometric shapes. The primary logo usage is with color. There is the black and white version which is seen at the beginning of this page. More stroke usage there for future printing and merchandise use. With heavy black strokes, we have the rising and setting sun and the all-seeing eye. Completed with the band’s title within. In future use, we may make the title an acronym and use ‘PI’ but for now, the full title will be the primary use.