Safe Garbage Saves Lives

Ad Campaign

 

Student project: Ad Campaign for Good. The focus of the project was to bring awareness to the dangers and hardships that sanitary workers face every day. Sanitation work is one of the highest-ranking jobs for work casualties and injuries and also has very minimal advertisement and awareness for this issue. The chosen audience for the campaign would be children, similar to how Sesame street brings social issues awareness to children. This advertisement campaign would use stickers, posters, magazine puzzles, and more to encourage children and their families to consider sanitation workers’ safety when disposing of dangerous objects.


Illustrations of characters
and instructions for the ad campaign targeting
a younger audience
for children

 

Digital Applications

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The Lockview Website

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Real Footage of BigFoot, MothMan, FrogMan